4 Top Reasons Why People Donate

Getting people to pay without paying in return is no easy task. On the other hand, online fundraising and its growth rate have proven to be the exact opposite. At Impact Guru, there are so many people who donate for personal and non-personal purposes and may have nothing to do with them. This shows that compassion, empathy, and community are at the heart of all philanthropy.

However, it is important to note that charity is no longer done as it used to be. Fewer philanthropists cut big checks into one cause. With technology in the picture, there are now far more subtle nuances. It is important that nonprofits and all other crowdfunding Indian campaign participants are in line with the thinking and philanthropic relationships of today's generation.

This article describes some of the main reasons people donate so that they can apply specific strategies to crowdfunding India campaigns to attract donors to their initiative.

 

The greater good

As mentioned earlier, people today have a different relationship than social interests. You may not be involved in writing large checks, but I would like to be involved in activities that bring long-term benefits to society. For example, young people today are much more careful about using plastic bags, and many of them are pushing to give up. This shows that they care about being part of the big picture for doing social benefits. Nonprofits need to apply such thinking processes in order to get people interested in their goals.

Competitions and incentives

Nonprofits need to promote a competitive environment to encourage millennials to donate. Specific incentives such as free samples, products, and invitations to events can be useful motivations. Another big point for millennials is that philanthropy is recognized through screams on social media.

Tax exemptions

People always want to find a way to reduce their tax burden-and donating for a legitimate purpose is the noblest way to do it. Most NGOs and crowdfunding platforms offer donors the opportunity to take advantage of a tax exemption certificate based on Section 80G when donating to a validated NGO. Whether they donate for medical, educational, environmental or other purposes, the combination of charity and tax savings is an incentive for them.

Corporate giving influence

Employees are greatly influenced by their colleagues and the patterns they give them. According to the 2015 Millennial Impact Report, 46% are likely to make a donation if a colleague also makes a donation, and 27% are likely to make a donation if a senior in the organization proposes. In fact, 11% choose to reduce donations from the salary itself. It has also been confirmed that 30% donate to online platforms such as Impact Guru.

We hope that this article will help you understand the philanthropic activities of this era in a mission to encourage crowdfunding for economic sustainability.